CADŌ is all about being vegan, organic, cruelty-free, gluten-free, eco-friendly and feeling beautiful. CADŌ lipsticks are smooth and creamy in texture and provide hydration to your lips throughout the day. Because of the carefully chosen anti-oxidant ingredients in our lipsticks, the more you wear it the more you will achieve soft and supple results.

At CADŌ we care about animals and the environment. We feel that neither need to suffer for the sake of beauty. In fact, a portion of our sales goes to support HSI (Humaine Society International) #BeCrueltyFree.

Our strict cruelty-free policy goes hand in hand with our 100% vegan ingredients. We also use only organic and sustainably sourced materials to ensure your body is safe from harmful chemicals.


The CADŌ brand was created by Donna and Carly, a mother-daughter duo team who spent two years in research and development to create a luxurious line of vegan, organic, and cruelty-free lipsticks. They started in their home kitchen and later moved to a high-end formulation lab.
As an accomplished painter and businesswoman, Donna’s lifetime of artistic know-how and business acumen has been indispensable in developing the CADŌ line.

A stickler for perfection, Donna’s relentless pursuit to develop and use only the safest and finest ingredients on her skin, has, by extension, become the quintessence of what a makeup and cosmetic company should be.

Carly’s career as a professional makeup artist has earned her international praise and notoriety. From weddings to film sets, Carly’s experience, knowledge, and expertise put her at the forefront of understanding what makes women beautiful. Her ability to understand which colors and textures work best for which skin types and tones have been essential in the development of CADŌ lipsticks.

The shortage of cruelty-free and vegan cosmetics on the market was upsetting for these animal lovers. They recognized that of the existing brands, most were lacking in texture and pigment. Taking matters into their own hands, the two started mixing up ingredients in their home kitchen, creating beautiful shades. Later, they moved to a high-end formulation laboratory, until they perfected their formula for long-lasting hydration in a rich and creamy texture.

Their ultimate starting goal was to create an organic, vegan, cruelty-free, gluten-free, eco-friendly, sustainably sourced and non-toxic lipstick. That meant no parabens, sulfates, phthalates or lead that could potentially cause the body harm. They have now successfully developed the perfect lipstick in 18 luscious shades to smooth and hydrate your lips.